New international study highlights strong entrepreneurial trends as millions of Brazilians plan to launch businesses within the next three years
Brazil has secured second place worldwide for entrepreneurial potential, with an estimated 42.5 million adults expressing plans to start their own businesses over the next three years, according to the latest findings of the Global Entrepreneurship Monitor (GEM) 2025.
The study, which analysed entrepreneurial trends across 110 economies, places Brazil behind only India in terms of the total number of prospective entrepreneurs. The figure exceeds those recorded in several major economies and underlines the country’s growing culture of innovation, self-employment and business creation, reports Brasil 247, a partner of TV BRICS.
Researchers define potential entrepreneurs as adults aged between 18 and 64 who do not currently own a business but intend to establish one in the near future. Brazil maintained the same global position it held in the previous edition of the survey, reflecting sustained interest in entrepreneurship across the country.
The report also found that Brazil’s Entrepreneurial Intentions Rate has reached 45 per cent, meaning nearly half of the adult population is considering launching a business within the next three years. This places the country sixth globally in terms of entrepreneurial aspirations.
Brazil also maintained sixth place globally in the rate of established entrepreneurs – individuals who have operated businesses for more than three and a half years. The country recorded a rate of 12.4 per cent, demonstrating not only strong entrepreneurial ambitions but also a significant level of business sustainability.
The latest results reinforce Brazil’s position as one of the world’s most dynamic entrepreneurial ecosystems, supported by a large pool of future business founders and a growing base of established enterprises. Experts note that the expansion of entrepreneurship can contribute to job creation, income generation and broader economic development.
The survey was conducted among thousands of Brazilian respondents aged 18 to 64.
TVBRICS
