Harare, (New Ziana)– As the country battles worsening droughts and increasingly unpredictable weather patterns, the Consumer Council of Zimbabwe (CCZ) has rolled out a campaign to promote sustainable food systems rooted in indigenous knowledge and resilient farming practices throughout the country.
Launched under the banner of Green Action Week, the initiative is being implemented in collaboration with Consumer Action Clubs (CACs) across all ten provinces where the CCZ operates.
In a statement on Wednesday CCZ, chief executive officer Rosemary Mpofu said the program seeks to empower communities to reclaim control over their food and farming systems through practical skills such as seed saving, conservation of traditional crop varieties, and the promotion of indigenous, climate-resilient foods.
“The Green Action Week Program offers a solution rooted in local knowledge and self-reliance. It is about power, resilience, and pride in our heritage. By empowering consumers to save their own seeds and grow traditional foods, we are taking back control of our future,” she said.
Running under the theme “Promotion of Indigenous Foods,” the campaign celebrates Zimbabwe’s rich food heritage by showcasing local crops and dishes that are not only highly nutritious but also better suited to the country’s soils and climate.
Mpofu said workshops, field demonstrations, and seed fairs are being used to equip communities with knowledge while creating vibrant food exchange networks that preserve crop diversity and strengthen collaboration among farmers, consumers, and allied institutions.
She said the campaign also dovetails with the 2025 World Consumer Rights Day theme, “A Just Transition to Sustainable Lifestyles,” which calls for greater consumer participation in shaping sustainable futures. By fostering food security, climate resilience, and economic empowerment, Mpofu said Green Action Week is proving to be more than just an awareness campaign, as it is a model for sustainable living in the face of climate change.
“As the effects of climate change intensify, initiatives like Green Action Week are more vital than ever, offering a pathway to locally driven, environmentally sound, and economically empowering livelihoods,” she said.
New Ziana
