Gaborone (Bopa)-Factual and principled journalism, when reporting on the country’s economic story, is fundamental to boost investor confidence especially in these trying economic times.
Such should be characterised by transparency, accuracy and adherence to standards that directly promote investor confidence, by reducing uncertainty and establishing the country’s credibility.
The advise came from President Advocate Duma Boko, when addressing the First National Bank media training on ethics, economic, investment, trade and business reporting in Gaborone on September 14.
He said journalism was key to strengthening public and investor confidence in an effort to turn the country’s fortunes around.
President Boko stated that the onus was on journalists to be patriotic in their reporting and jealously guard the country’s economic interests in ensuring that Botswana’s investment and trade routes remained appealing to the potential investors.
As the country pursue economic transformation amid the current economic meltdown, President Boko said the nation needed a media that was informed, independent and responsible on how it responded to the country’s economic story.
The media he said should establish facts and report on the country’s economic trajectory and guide against misinformation that could tarnish the country’s economic reputation.
“The country has been sustained by its currency and stability as well as the reputation of its institution therefore, it is important for the media to drive such positive narrative that would further strength the country’s position in the minds of the potential investors,” said President Boko.
He noted that a strong economy also required credible information therefore, journalists had a responsibility to report accurately, interrogate facts and help the public understand the economic choices shaping the country.
Additionally, President Duma Boko advised members of the media to uphold the highest standards of journalism in an era increasingly defined by disinformation, fake news and unethical reporting.
To that effect, he challenged journalists to remain committed to the ethics of their profession and sensational or frivolous stories.
President Boko nonetheless commended journalists who remained committed in upholding the high journalistic moralities for the betterment of the nation’s livelihoods.
Similarly, FNBB chief executive officer, Mr Steven Bogatsu, emphasised the role the media played in the country’s economic growth, stating that before investors committed their capital, they needed complete confidence in the integrity, transparency and long-term potential of a company.
“From quarterly earnings to annual reports, the way an organisation communicates its financial performance directly impacts investor trust,” he said and explained that investor confidence was earned through consistent, accurate, and insightful financial reporting.
-BOPA
