Harare,  (New Ziana) – Ministry of Information, Publicity and Broadcasting Services permanent secretary, Nick Mangwana on Tuesday called on regional journalists to embrace artificial intelligence (AI) and digital innovation to enhance their craft and protect the integrity of the profession.

Speaking at the official launch of the adjudication of the SADC Media Awards, Mangwana underscored the critical role that emerging technologies, particularly AI, can play in reshaping African journalism in the face of global misinformation and disinformation.

“In an era of rapid change and global challenges, the media remains a beacon of truth. But we also face new-age threats. The rise of artificial intelligence and disruptive technologies has transformed the media landscape, creating both opportunities and obstacles. The SADC Media Awards are more crucial than ever in upholding the values of integrity and truth,” he said.

But Mangwana also warned of the dangers that AI posed, such as generation and easy dissemination of fake news, and urged media practitioners to put the technology to good use, for innovation in storytelling, and real-time fact-checking.

“I challenge the media to harness the power of AI and digital technologies to build a resilient media ecosystem that can withstand the challenges of fake news. Let us adapt, not retreat. Journalism is not just about reporting news. It’s about shaping narratives that can transform societies,” he said.

Now in its 30th year, the SADC Media Awards Competition aims to recognize journalists across the region who promote regional integration, development, and SADC programs through impactful storytelling.

Mangwana praised the awards as a testament to the enduring power of journalism and the region’s commitment to transparency, sustainable development, and unity.

“As we honor exceptional journalistic work, we also celebrate a shared regional identity. Let the power of your words and your images continue to drive positive change in Southern Africa.”

New Ziana