Harare, (New Ziana) -Trade development and promotion body (ZimTrade) is hosting the Zimbabwe-China Avocado and Macadamia Inward Buyers Mission from Tuesday to Thursday this week in Chipinge, Manicaland province.
In a press statement, ZimTrade said the event aims to strengthen Zimbabwe’s trade relations with China, one of the world’s largest and most lucrative markets.
It said the mission will connect Zimbabwean avocado and macadamia producers directly with Chinese buyers, offering an opportunity to expand Zimbabwe’s agricultural exports to China.
“We are confident that the business connections forged during this mission will result in significant trade deals that benefit both Zimbabwean producers and the broader economy,” said Allan Majuru, ZimTrade chief executive officer.
The mission follows the signing of the “Protocol for Phytosanitary Requirements for Export of Zimbabwean Fresh Avocado to China” at the Forum on China-Africa Cooperation (FOCAC) summit in Beijing in September last year, allowing for seamless export of fresh avocados from Zimbabwe to China.
“China represents a massive opportunity for Zimbabwean agriculture, and this mission will not only deepen our trade relations with China but will also open doors for Zimbabwean producers to tap into a market that is rapidly growing in demand for high-quality agricultural products like avocados and macadamias,” said Majuru.
The mission is designed to facilitate market access for Zimbabwean avocado and macadamia producers, connecting them with Chinese buyers who are actively seeking new sources of supply.
It also aims to strengthen the bilateral trade relationship between Zimbabwe and China, an economic partnership that has grown significantly in recent years.
It will focus on promoting business-to-business engagements, with networking opportunities structured through the seminar, Business-to-Business meetings and farm visits.
This will allow producers to form long-lasting commercial relationships with Chinese buyers, driving sustainable export growth and enhancing the competitiveness of Zimbabwean producers in the global market.
According to ZimTrade, the initiative will also prioritize knowledge exchange, providing Zimbabwean producers with essential information on Chinese market trends, logistics and quality standards.
This will enable them to grasp the complexities of the Chinese market and successfully export their agricultural products to this vast and varied economy.
China has become Zimbabwe’s third-largest trading partner, with a remarkable jump from its 13th position in 2019. In 2023, China imported $151.2 million worth of avocados and $22.7 million worth of macadamia nuts, with Zimbabwe contributing $8.5 million to these figures.
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